Updated: Sep 14
If you've never created a marketing plan before, a social media campaign is likely making your eyes widen and your heart race.
Social Media campaigns are actually way easy then the internet will make it seem. Most coaches and small business free lancers will convince you that you need them to create a "completely customized" campaign in order to grow. Luckily, we are proof that isnt totally true. With all the constant algorithm changes, we figured out the jist of what should be present in every campaign no mater the metrics, audience or overall goal.
Social media has become a vital tool for creative professionals to showcase their work and connect with potential clients and customers. As a creative, it's essential to approach social media marketing with a unique and authentic perspective. Here are some tips on how to do social media marketing as a creative:
Define your brand:
Before you start posting on social media, it's important to define your brand and what you stand for. Determine your niche, style, and voice, and make sure your posts reflect that. This will help you stand out and attract the right audience.
Share your creative process:
One of the best ways to engage your audience is to share your creative process. This can include behind-the-scenes photos or videos, sketches, mood boards, or anything that gives your audience a glimpse into your creative world.
Collaborate with other creatives:
Collaborating with other creatives can help you expand your reach and connect with new audiences. Look for other creatives in your niche or industry and reach out to them to see if they're interested in collaborating on a project or post.
Hashtags are a great way to increase your visibility on social media. Research relevant hashtags in your niche and include them in your posts. This will help your content show up in search results and attract new followers.
Engage with your audience:
Social media is all about building relationships, so it's essential to engage with your audience. Respond to comments, ask questions, and participate in conversations. This will help you build a community around your brand and establish yourself as a thought leader in your industry.
By following these tips, you can create a strong social media presence as a creative and attract the right audience to your work. Remember to stay true to your brand and have fun with it!
A well-crafted social media marketing plan is crucial for any business looking to establish a strong online presence and connect with its target audience. Here are ten things that should be included in a social media marketing plan:
Goals: Clearly define your business objectives and what you hope to achieve through social media marketing.
Target audience: Identify your ideal customer and tailor your content to meet their needs and interests.
Platform selection: Determine which social media platforms are most relevant to your business and target audience.
Content strategy: Develop a content plan that is engaging, informative, and visually appealing to your followers.
Brand voice: Establish a consistent tone and personality across all social media channels that aligns with your brand values.
Competition analysis: Analyze your competitors' social media marketing strategies to identify opportunities and challenges.
Metrics and tracking: Establish key performance indicators (KPIs) to measure the success of your social media marketing efforts.
Budget and resources: Determine how much resources and budget you can allocate for social media marketing.
Engagement strategy: Create a plan for responding to comments, reviews and direct messages to build strong relationships with your audience.
Optimization and testing: Continuously optimize your social media marketing plan based on data and analytics, and conduct A/B testing to identify effective strategies.
By including these ten elements in your social media marketing plan, you can build a strong online presence, connect with your target audience, and achieve your business objectives quicker, and with smoother execution.