Updated: Sep 17
A research brief is a document that outlines the objectives, goals, and expectations for a research project. Here are the key steps to conducting a research brief in short:
1. Define the problem: Clearly state the problem or issue that the research is intended to address.
2. Establish the research objective: Identify the research question(s) and the desired outcome(s) of the research.
3. Determine the target audience: Specify the target audience for the research, including demographics, behaviors, and other relevant characteristics.
4. Choose the research method: Determine the most appropriate research method(s) for the project, such as surveys, interviews, focus groups, or observation.
5. Develop the research instrument: Create the research instrument(s) that will be used to collect data, such as questionnaires or interview guides.
6. Select the sample: Determine the sample size and selection criteria for the research.
7. Establish the timeline: Set the timeline for the research project, including deadlines for data collection, analysis, and reporting.
8. Determine the budget: Establish a budget for the research project, including costs for data collection, analysis, and reporting.
9. Finalize the research brief: Review and finalize the research brief document, ensuring that it includes all the necessary information to guide the research project.
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